Brand Acumen will assist you to define the potential value and opportunity during the initial stages of assessing and securing a site.

Our research includes amenity, community, market, competitors and target audience analysis.

If your project is established and a brand refresh and repositioning is needed, we provide tailored audits to discover fresh opportunities to focus on. Audits can include stakeholder insight workshops, customer journey analysis, mystery shopping the sales journey and signage audits.

Our Place Site & Recommendations Report will define the potential of a site and include next step recommendations.

Utilising the findings from a Discovery & Feasibility Analysis, we unlock a site’s full potential in alignment with your place & product goals. We provide detailed recommendations for the site design, layout, finishes, first staging and timing plans.

Key Place Themes are identified related to the community, site heritage, amenity and geography of the site. The place story is crafted with recommendations for the narrative execution, ultimately informing character, tone of voice and values.

Our tailored vision and story recommendations are best defined during the site planning and place design stage of a development’s journey. Consideration to your Sales & Information Centre, and if relevant a Builder Display Village, form part of our strategy guide.

Our brand development service distils your point of difference and elevates it to achieve media cut through and inspire your customer.

We utilise site and community heritage references, current market and competitor research, demographic data and insights into your target market’s lifestyle to build your story.

An inspirational brand persona and related key messages form the basis of your project’s story and positioning. We identify next step actions to connect your place to community and stakeholders.

Activation strategies for place and community are defined with a thorough understanding of your project, place and target audience.
Site specific features, your master plan design, your budget and your preferred timing of development will guide our recommendations.

Knowing your brand story and narrative will be key to a well targeted strategy, utilising inspirational creative and a tailored multi-channel approach to reach your audience and build your lead and sales funnel.

As an extension of your team, we assist with the rollout of your marketing brand, creative and campaign initiatives, including the delivery of creative assets and coordination of key suppliers.

In-market campaign and creative delivery includes image management, all signage and collateral requirements, experiential events and milestone celebrations.

Our service includes customer journey design recommendations and installation of Sales & Information Centres and Builder Display Villages design recommendations.

To ensure a new brand, a brand refresh or mature brand continues to hold a market leading relevance and position, we provide oversight and support of the strategy, market presence and communications for select property clients.

Effective management support requires scheduled access to client project team meetings to collaborate with marketing, development, sales and community client teams.

Monitoring, measuring and reporting on activities is essential for effective delivery and improvements to capital committed to project marketing and communications.

We assist with insights and reporting on the effectiveness of creative, media, digital, socials and PR that drive leads, referrals and ultimately sales and leasing outcomes.